Nadia Petrova
Chief Product Officer at SaaSyTech, leading the teams that turn customer problems into simple, powerful features.
Chief Product Officer
Nadia Petrova
Nadia leads product, design and research at SaaSyTech. She believes the best features are the ones customers never need to read about.
Before joining in 2023, Nadia spent twelve years building workflow products for teams of every size. She now works with a group of 40 people who turn customer conversations into a roadmap, and she still sits in on onboarding calls every Thursday. Outside work she paints, hikes and rebuilds old bicycles.
Areas of expertise
- Product strategy
- Workflow design
- User research
- Pricing & packaging
- Team leadership
- Analytics
Core skills
Product strategy95%
User research88%
Roadmapping & prioritisation92%
Data-informed decisions84%
Team coaching90%
Experience & education
- 2023 – Present
Chief Product Officer, SaaSyTech
Lead product, design and research. Shipped the automation builder, real-time analytics and the AI assistant.
- 2019 – 2023
VP of Product, Brightlane
Grew a workflow product from 4,000 to 60,000 teams and built a 25-person product organisation.
- 2015 – 2019
Senior Product Manager, Orbitly
Owned onboarding and activation, lifting week-one retention by 31%.
- 2011 – 2015
MSc Human-Computer Interaction
University of Edinburgh. Thesis on how teams adopt new tools.
Favourite quote and quick facts
Make it simple enough that the person using it forgets there was ever a manual.
- Based in
- Lisbon, Portugal
- Joined
- March 2023
- Speaks
- English, Russian, Portuguese
- Currently reading
- The Design of Everyday Things
Our team
More from the team
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