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Case Study Details

How Northwind Logistics cut dispatch time by 63% and gave every driver a single source of truth.

ClientNorthwind Logistics
IndustryLogistics
Team size420 people
Timeline12 weeks
ProductsBoards, Automations, AI
Northwind Logistics planners reviewing the delivery roadmap on a wall of sticky notes
01

The challenge

Northwind moves 40,000 parcels a day through twelve depots. Planning that network lived in four spreadsheets, a shared inbox and a 7 a.m. call.

By the time routes were agreed, the data was already stale. Dispatchers re-keyed the same changes in three places, drivers were texting for updates, and finance reconciled everything at the end of the week.

  • Five hours of daily planning per depotSpread across dispatch, ops and customer care.
  • No single view of live routesEvery team trusted a different spreadsheet.
  • Late updates reached customers by phoneSupport absorbed the cost of every delay.
02

The solution

We replaced the spreadsheets with one live board per depot, connected to a network view that every team could read.

Routes, driver status and exceptions update in real time. Automations draft the daily route sheet, flag delays before they happen and send customers a proactive message, so dispatchers focus on the handful of decisions that need a human.

SaaSyTech AI summarises overnight changes for each depot manager, turning a forty-message inbox into a three-line brief before the shift starts.

The results

Twelve weeks later, the network runs itself

Measured across all twelve depots, compared with the quarter before rollout.

0%

Faster dispatch planning

0%

Fewer empty miles

0h

Saved per depot, every day

0%

Fewer delay-related calls

How we did it

A four-step rollout, one depot at a time

1

Audit the week

We shadowed dispatchers for five days and mapped every handoff, spreadsheet and phone call.

2

Build one board

Depots, routes and drivers moved onto a shared live board with simple rules for who can change what.

3

Automate the repeats

Daily route sheets, delay alerts and customer updates now generate themselves.

4

Roll out by depot

Three depots went live in week four. The remaining nine followed in two-week waves.

“
We stopped managing spreadsheets and started managing a network. Our drivers know what is happening before we do.
Sofia Marin
Sofia MarinCOO, Northwind Logistics
Portrait of Sofia Marin, COO of Northwind Logistics
The outcome

The network view dispatchers use every morning

A snapshot of Northwind’s live operations board after rollout.

app.saasytech.com/northwind/network – Network overviewapp.saasytech.com/northwind/network – Network overview
On the ground

A look at the rollout

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