Case Study Details
How Northwind Logistics cut dispatch time by 63% and gave every driver a single source of truth.

The challenge
Northwind moves 40,000 parcels a day through twelve depots. Planning that network lived in four spreadsheets, a shared inbox and a 7 a.m. call.
By the time routes were agreed, the data was already stale. Dispatchers re-keyed the same changes in three places, drivers were texting for updates, and finance reconciled everything at the end of the week.
- Five hours of daily planning per depotSpread across dispatch, ops and customer care.
- No single view of live routesEvery team trusted a different spreadsheet.
- Late updates reached customers by phoneSupport absorbed the cost of every delay.
The solution
We replaced the spreadsheets with one live board per depot, connected to a network view that every team could read.
Routes, driver status and exceptions update in real time. Automations draft the daily route sheet, flag delays before they happen and send customers a proactive message, so dispatchers focus on the handful of decisions that need a human.
SaaSyTech AI summarises overnight changes for each depot manager, turning a forty-message inbox into a three-line brief before the shift starts.
Twelve weeks later, the network runs itself
Measured across all twelve depots, compared with the quarter before rollout.
Faster dispatch planning
Fewer empty miles
Saved per depot, every day
Fewer delay-related calls
A four-step rollout, one depot at a time
Audit the week
We shadowed dispatchers for five days and mapped every handoff, spreadsheet and phone call.
Build one board
Depots, routes and drivers moved onto a shared live board with simple rules for who can change what.
Automate the repeats
Daily route sheets, delay alerts and customer updates now generate themselves.
Roll out by depot
Three depots went live in week four. The remaining nine followed in two-week waves.
We stopped managing spreadsheets and started managing a network. Our drivers know what is happening before we do.
The network view dispatchers use every morning
A snapshot of Northwind’s live operations board after rollout.

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